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Thursday, 01 January 2009 |
By Jonathan McCulloch
 There's no doubt that even with all the hype surrounding it, viral advertising is not only effective but is also cheap and easy to do.
Really, it's nothing new. It's just a new and trendy name for the oldest and most powerful form of marketing there is: word of mouth marketing.
All they do is capitalise on natural human behaviour patterns which make us want to share news and experiences. It's that simple.
And now, with the advent of free social media sites like Facebook, the free media sites like YouTube, and how fast and easy it is to blog, viral marketing campaigns are so easy to implement they're really a no brainer for any business - local ones too.
Although like so many things in marketing, viral advertising not quite as simple as it seems and we get to hear about only the winners. For every viral campaign that kicks off, 99.9% of them never get anywhere, even though there are plenty of people out there who'll sell you the "secret techniques" the self-styled "gurus" use.
But because |
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Last Updated ( Thursday, 01 January 2009 )
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